Blog

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connectedRead more

The COVID recession that began in March 2020 has had a disparate effect on workers depending on many factors: industry, occupation, level of education parental status, race, and gender. For example, declines in employment have been largest for workers of color and those with less formal education. Such disproportionate effects owe in large part toRead more

In a collaboration among the twelve reserve banks of the Federal Reserve System, the publication of this report seeks to document the toll the COVID pandemic took on small businesses in 2020. At the time the survey was fielded, six months into the pandemic, closures, layoffs, depressed revenue, and uncertainty continued to plague small businessesRead more

The Cardiovascular Institute of the South (CIS is offering free upcoming screenings at their Crowley clinic location on February 23 and 25, and there is still space for people to sign up! CIS will host free cardiovascular screenings from 1-4 PM on Tuesday, February 23, and 8-11 AM on Thursday, February 25. On each dayRead more

One of the best ways to communicate doesn’t involve talking; in fact, it is quite the opposite. We are talking about the importance of listening. Think about the last time you really felt heard. Chances are, the person you were speaking to wasn’t scrolling through their phone or busy doing other things, but instead gaveRead more

Managers and leaders have been forced to adapt to the rapid changes unraveling at the workplace. As the world races to stop the spread of COVID, many companies have been left to rely on remote workers and flexible positions that combine in-person days with work from home schedules. For managers, the challenge is to findRead more

Spoiler alert! Long-stemmed red roses continue to be the most popular flower for Valentine’s Day. But that doesn’t mean you can’t find beautiful alternatives. Whoever you are purchasing flowers for this Valentine’s day, there are many other popular flowers to choose from! Valentine’s Day gifts including flowers, chocolate, and jewelry have been exchanged for centuries.Read more

Managing a business website can feel like a second job. However, it’s more important than ever that your business has a digital presence that speaks directly to the problems your customers want to solve through your products and services. With the pandemic still slowing the pace of business for most of the country, now isRead more

Maybe you’ve heard the value of word-or-mouth advertising; according to Nielsen ratings, 92% of customers trust their friends’ and family’s recommendation over traditional advertising. That doesn’t mean you can simply sit back and assume that the quality of your product is so much better than your competition’s that customers will be raving about it toRead more

Pictured left to right: Edmund Habetz, EL Habetz Builders, Inc.; Leonor Gonzalez, Assistant Principal; Sandi Doré, Principal; Father Mikel Polson, Pastor; Paul Lemaire and Errol Dennis, Corne Lemaire Group Architects: Penny Habetz, Religion Administrator; Kim Bernard, EL Habetz Builder, Inc.; and Amy Thibodeaux, St. Michael Advisory Council Member and Acadia Parish Chamber of Commerce President/CEO. Read more