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Every business goes through similar stages, no matter which industry it operates in. knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here’s an overview of the primary stages of any business. Stage 1: Development This stage actually takes place beforeRead more

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connectedRead more

Maybe you’ve heard the value of word-or-mouth advertising; according to Nielsen ratings, 92% of customers trust their friends’ and family’s recommendation over traditional advertising. That doesn’t mean you can simply sit back and assume that the quality of your product is so much better than your competition’s that customers will be raving about it toRead more

They say that you only get one chance to make a first impression, and nowhere is that more important than in the retail industry. You’ll need to draw customers into your store from the moment they step foot inside, and this requires care and attention to detail when planning the entrance to your shop. HereRead more

Have a great idea for a business? Wondering how to test out your product-without risking everything? If so, you might want to develop a minimum viable product (MVP)-a “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Simply put, this approachRead more