Opportunity Machine is partnering with local subject matter experts to bring small business owners and startup founders a new video series titled ‘Click to STARTup.’ These experts will answer entrepreneurs’ most frequently asked questions via quick and easy how-to videos.
“The demand for business education content offered through virtual channels has skyrocketed over the last few months,” said Destin Ortego, Director of Opportunity Machine. “Webinars and virtual meetings have been a great way to support our local businesses and entrepreneurs, but we are seeing an increased demand for quick-to-consume, actionable content that can be accessed on demand for convenience and reference.”
The goal with the Click to STARTup series is to build a vast library of “how-to” videos with information from local subject matter experts that entrepreneurs can access at any time.
You can tune in to Opportunity Machine’s YouTube page and subscribe to see new content uploaded bi-weekly.
The first group of videos cover fundamental marketing topics such as identifying your target audience, using social media analytics, DIY video creation and email marketing. Local experts from organizations such as Klout 9, Rooted Consulting, Golfballs.com, Pavy Studio and BBR Creative are among the first to participate in the series.
About Opportunity Machine
Opportunity Machine provides business education, guidance and risk reduction to startup founders and small business owners through training, mentorship, networking, and affordable workspace. As an initiative of Lafayette Economic Development Authority (LEDA), Opportunity Machine’s mission is to grow business and entrepreneurship, create quality jobs, economic diversity and regional prosperity.