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LAFAYETTE, LA – Elder Outreach, a Louisiana-based nursing and rehabilitation organization serving a large part of Acadiana, has expanded its senior living services by acquiring Senior Helpers of Lafayette. Michele Veillon, Elder Outreach’s longtime Vice President of Marketing, will now serve as Senior Helpers’ new CEO and co-owner. Senior Helpers is a national leader in professional,Read more

Windows are installed, construction crews have begun laying down floors, and in between the rain showers of South Louisiana the parking lot has been poured. Fezzo’s Crowley is currently slated to open early November. Every day we see more progress and get so excited for this location to continue developing in the Crowley community! Also,Read more

Starting a business is a demanding but rewarding undertaking. There is so much to think about, from robust planning, market research, and acquiring knowledge in areas you never thought of before. To be a successful entrepreneur, you want to make sure you prepare thoroughly before launching your business. In this article, we focus on fiveRead more

BATON ROUGE, La. —  The recruitment process has started for LED’s  SEBD Roundtables, the innovative peer-to-peer learning program that brings small and emerging business leaders together for a yearlong experience of collaborative learning, problem solving and professional development. SEBD Roundtables is based on the PeerSpectives™ Roundtable System developed by the Edward Lowe Foundation and consideredRead more

2022-2023 Louisiana Main Street Restoration Grant Louisiana Main Street Restoration Grants provide matching funds to encourage the revitalization of historic downtown commercial properties in designated Louisiana Main Street districts. The Louisiana Main Street Restoration Grants serve as an effort to promote community revitalization and stimulate economic growth and vitality, in addition to enriching cultural tourism.Read more

Three-tiered pricing for products often means small-medium-large, but in services it means good-better-best. Find out how these service businesses use tiered pricing to benefit both buyer and seller. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default coach ticket (good), pay for some extra leg-rom byRead more

In today’s connected world, social media and online content plays a powerful role in how your business is perceived. With the right strategies, you can transform your current customers, followers, and fans into a powerful, low-cost army of online marketers who are ready and willing to promote your business to friends, family members, and beyond.Read more

As a business owner, are you in touch with the needs of your target demographic group? Do you have an understanding of what they’re looking for and how your brand can meet their needs? Do you have a clear statement that outlines why the goods or services you offer are of better value and willRead more

In the past year, employee training (training in general really) was nearly halted with many businesses not opening their physical location and not having many employees needing additional training. As the pandemic went on, and employers brought back more employees, training these new or returning employees was a challenge. Along with so many aspects ofRead more

Every business needs a website—even businesses that only operate in the local area. But what do you do if you’ve recently started your business and you don’t have the money to hire a web designer? Many business owners consider designing a site on their own, but is that really your best option? Using an OnlineRead more