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Three-tiered pricing for products often means small-medium-large, but in services it means good-better-best. Find out how these service businesses use tiered pricing to benefit both buyer and seller. These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default coach ticket (good), pay for some extra leg-rom byRead more

In today’s connected world, social media and online content plays a powerful role in how your business is perceived. With the right strategies, you can transform your current customers, followers, and fans into a powerful, low-cost army of online marketers who are ready and willing to promote your business to friends, family members, and beyond.Read more

As a business owner, are you in touch with the needs of your target demographic group? Do you have an understanding of what they’re looking for and how your brand can meet their needs? Do you have a clear statement that outlines why the goods or services you offer are of better value and willRead more

Every business needs a website—even businesses that only operate in the local area. But what do you do if you’ve recently started your business and you don’t have the money to hire a web designer? Many business owners consider designing a site on their own, but is that really your best option? Using an OnlineRead more

As the owner of a small-to-medium size business, chances are good that you already spend some time answering countless questions every single day from employees, suppliers, customers, and prospects. The issue here is this-how much time to you spend asking YOURSELF questions about YOUR business? According to the Harvard Business Review, “companies often fail toRead more

If you’re like many restaurant owners who think a menu is just a list of the food that you serve, you’re not alone, but you’re also misguided. There’s a prevailing thought that even permeates some of the best restaurants in the country that simply typing out your options for food and beverages and calling itRead more

If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we’ve put some thought into the matter. Take a look at three tips for determining whetherRead more

Every business goes through similar stages, no matter which industry it operates in. knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here’s an overview of the primary stages of any business. Stage 1: Development This stage actually takes place beforeRead more

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connectedRead more

Maybe you’ve heard the value of word-or-mouth advertising; according to Nielsen ratings, 92% of customers trust their friends’ and family’s recommendation over traditional advertising. That doesn’t mean you can simply sit back and assume that the quality of your product is so much better than your competition’s that customers will be raving about it toRead more