Acadia Parish Chamber of Commerce & Economic DevelopmentAcadia Parish Chamber of Commerce & Economic DevelopmentAcadia Parish Chamber of Commerce & Economic DevelopmentAcadia Parish Chamber of Commerce & Economic Development
JOIN
337-788-0177
  • Chamber Info
    • Board of Directors and Staff
    • Chamber Committees
    • Free Business Counseling
    • Government Contacts
  • Membership
    • Chamber Ca$h Program
    • Grand Opening & Ribbon Cuttings
    • Job Board
    • Membership Directory
    • Member Login
    • Member Spotlight
  • News & Events
    • Chamber News
    • Events Calendar
    • Networking Events
    • Annual Gumbo Cook-Off
    • Farmers’ Appreciation Dinner
    • Golf Classic
    • Acadia Parish Honors
    • Small Business Saturday
    • Prosper Acadia
  • Economic Development
    • Area Allies
    • Available Incentives
    • Small Business Toolkit
    • Education & Workforce Development
    • Facts & Figures
    • Quality Living
    • Relocation Information
  • Leadership EXCEL
  • STAY IN TOUCH

Designing the First 15 Feet of Your Store!

    Home Blog Series Designing the First 15 Feet of Your Store!
    NextPrevious

    Designing the First 15 Feet of Your Store!

    By Jules Broussard | Blog Series, Business Growth, Business Help | Comments are Closed | 26 January, 2021 | 0

    They say that you only get one chance to make a first impression, and nowhere is that more important than in the retail industry. You’ll need to draw customers into your store from the moment they step foot inside, and this requires care and attention to detail when planning the entrance to your shop. Here are some things you’ll need to consider:

    1. Cleanliness
    2. Window Displays
    3. Product Placement
    4. Be Prepared to Make Changes

    Cleanliness

    Of course you want to keep your entire store clean, but you should pay particular attention to the entrance. If prospective customers see dust and dirt when they first walk into your store, they’ll likely turn around and walk back out again. From their perspective, how can they expect you to offer quality wares when you can’t even care for your store? Dust the shelves and sweep or vacuum the floors daily, and clean any permanent fixtures, like lighting and ongoing displays, at least weekly. Depending on your location and the local weather conditions, you may need to clean more often.

    Window Displays

    Your store’s front windows are your most powerful tools for drawing in prospective customers. aim to display your best offerings right at the front so that customers will want to come in to see more. When placing those products inside your store, though, you’ll want to place them near the back so that customers have to walk by all your other wares to find what they are looking for. This encourages impulse purchases, making it more likely that customers will buy more than just the single item they originally sought.

    Product Placement

    You’ll need to carefully consider the placement of the rest of your products as well. The front of your store should show off some of your most desirable items, but you don’t want the best things to be up front. Aim for a mix of popular items and those that don’t sell as frequently. By dispersing your best products throughout the store, you can guide customers through the aisles so that they’ll see as much as possible.

    Be Prepared to Make Changes

    Over time, you’ll likely discover that some products do better in particular areas of your store. Try to identify any patterns that emerge so that you can make adjustments to your displays as needed. Take note of customer feedback in this area as well. After all, it is your customers who matter most when it comes to making decisions about purchasing your products. Listen to what they are telling you.

    Of course, none of this matters if you don’t offer the products your customers are looking to buy, so take care in choosing the products you offer. Look to strike a balance between quality and affordability. If you notice that the quality of the products from a particular supplier seems to be diminishing over time, it may be time to find a new supplier. Design your store to draw in customers in the first place, and keep up the quality of your products to keep those customers coming back again and again.

    This post is part of our Business Growth series. To see more articles in the series, look for the same featured image on our main Blog page, or simply click on the Business Growth Series category near the top of this post!

    blog series, business growth series, cleanliness, drawing customers, product placement, store front, window displays

    Jules Broussard

    More posts by Jules Broussard

    Related Post

    • Main Street Restoration Grant Opportunity

      By Elizabeth Miller | Comments are Closed

      2022-2023 Louisiana Main Street Restoration Grant Louisiana Main Street Restoration Grants provide matching funds to encourage the revitalization of historic downtown commercial properties in designated Louisiana Main Street districts. The Louisiana Main Street Restoration GrantsRead more

    • What Is Your MVP: Marketing Value Proposition | Business Growth

      By Jules Broussard | Comments are Closed

      As a business owner, are you in touch with the needs of your target demographic group? Do you have an understanding of what they’re looking for and how your brand can meet their needs? DoRead more

    • How to Capture Your Share of Our Tourists | Business Growth

      By Jules Broussard | Comments are Closed

      Read more

    • How Often Should I Give My Website A New Look?

      By Jules Broussard | Comments are Closed

      Read more

    • Business Growth | Which Business Stage are You In?

      By Jules Broussard | Comments are Closed

      Every business goes through similar stages, no matter which industry it operates in. knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your currentRead more

    NextPrevious

    532 SE Court Circle,
    P.O. Box 2125
    Crowley, LA 70526

    Ph: 337-788-0177
    Fax: 337-783-9507

    Site Links

    • Home
    • Contact Acadia Parish Chamber
    • Chamber Info
    • Economic Development
    • News & Events

    Helpful Links

    • Recent News
    • Annual Gumbo Cook-Off
    • Grand Opening & Ribbon Cuttings
    • Leadership EXCEL
    • Events Calendar

    Affiliates

    Copyright 2025 | All Rights Reserved

    Powered by Eight Hats
    • Chamber Info
      • Board of Directors and Staff
      • Chamber Committees
      • Free Business Counseling
      • Government Contacts
    • Membership
      • Chamber Ca$h Program
      • Grand Opening & Ribbon Cuttings
      • Job Board
      • Membership Directory
      • Member Login
      • Member Spotlight
    • News & Events
      • Chamber News
      • Events Calendar
      • Networking Events
      • Annual Gumbo Cook-Off
      • Farmers’ Appreciation Dinner
      • Golf Classic
      • Acadia Parish Honors
      • Small Business Saturday
      • Prosper Acadia
    • Economic Development
      • Area Allies
      • Available Incentives
      • Small Business Toolkit
      • Education & Workforce Development
      • Facts & Figures
      • Quality Living
      • Relocation Information
    • Leadership EXCEL
    • STAY IN TOUCH
    Acadia Parish Chamber of Commerce & Economic Development