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As the owner of a small-to-medium size business, chances are good that you already spend some time answering countless questions every single day from employees, suppliers, customers, and prospects. The issue here is this-how much time to you spend asking YOURSELF questions about YOUR business? According to the Harvard Business Review, “companies often fail toRead more

Tourism is a major industry and capturing your share of our local tourists will help your business thrive. The Chamber encourages you to stop in and learn more about our advertising tools that can help you succeed, as well as putting you in touch with professional media companies who are members. Local sights, conventions, andRead more

If you’re like many restaurant owners who think a menu is just a list of the food that you serve, you’re not alone, but you’re also misguided. There’s a prevailing thought that even permeates some of the best restaurants in the country that simply typing out your options for food and beverages and calling itRead more

If your website analytics have been stagnant for a while, you may be wondering what you can do to boost your traffic. Is it time to give your website a new look? We believe in supporting local businesses, so we’ve put some thought into the matter. Take a look at three tips for determining whetherRead more

Every business goes through similar stages, no matter which industry it operates in. knowing what stage your company is in can help guide you in focusing your efforts on the right activities for your current situation. Here’s an overview of the primary stages of any business. Stage 1: Development This stage actually takes place beforeRead more

Storytelling is a major buzzword in the marketing industry these days, and it is an aspect of promoting your business that you cannot afford to ignore. Rather than focusing your marketing efforts on promoting your products or services, the new business model requires telling the story of your brand to help your customers feel connectedRead more

Maybe you’ve heard the value of word-or-mouth advertising; according to Nielsen ratings, 92% of customers trust their friends’ and family’s recommendation over traditional advertising. That doesn’t mean you can simply sit back and assume that the quality of your product is so much better than your competition’s that customers will be raving about it toRead more

They say that you only get one chance to make a first impression, and nowhere is that more important than in the retail industry. You’ll need to draw customers into your store from the moment they step foot inside, and this requires care and attention to detail when planning the entrance to your shop. HereRead more

Have a great idea for a business? Wondering how to test out your product-without risking everything? If so, you might want to develop a minimum viable product (MVP)-a “version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.” Simply put, this approachRead more