Blog

As the new year draws near, small businesses are celebrating with employees and families alike. Holiday preparations go beyond planning parties and gatherings though as the new year lurks just around the corner and brings new opportunities that can be capitalized upon. Working within our community has shown that creating a marketing plan is theRead more

If you’re struggling with how to market your business in the current environment of uncertainty, you are not alone. Many members want to get the word out that their business are once again open for trade. However, some don’t quite know how to advertise without seeming insensitive to the realities of the global pandemic. Fortunately,Read more

Amazon is the largest online store and hosts products from some of the biggest brands in the world. They are also known for large inventories and discounts, so competing based on price can be a tall order for local startups. Interestingly, about 50% of the products you encounter at Amazon in the United States areRead more

The end of the year is nigh, and for many businesses around the country, the time to think about renewing or joining membership organizations are among the many decisions to make. While many businesses are members of industry specific organizations, there is one organization that is open to any industry: a Chamber of Commerce. ThereRead more

In today’s competitive environment, small businesses must identify ways to find new customers, increase sales and achieve marketing success. Creating new marketing strategies will not only give you a competitive edge, but can help to increase your profits. And as many small businesses look toward the holiday season, particularly Small Business Saturday, the time toRead more

Opportunity Machine’s Small Business Boot Camp is designed to help entrepreneurs and small business owners by providing a framework to learn about the basics of running a business.  Classes will take place every Tuesday (except Mardi Gras) from 6:00 pm – 7:30 pm for nine weeks (February 5 – April 9) in the Opportunity MachineRead more

Small business owners, especially those businesses with under 10 employees, find it extremely difficult to justify the time on social media because it doesn’t lead to predictable, measurable cost savings or revenue. Social media and content marketing is about becoming an engaging resource for your customers. What’s the yield of a relationship? If you canRead more

Do you want to become social media savvy in just ONE day? Social Media Day Lafayette is the answer for you! This event provides marketers and businesses around Acadiana a forum to join together and educate the community—while honoring the media that connects us. Social Media Day welcomes beginners and experts for a jam-packed dayRead more